Pascal Sterzik

FOR PREMIUM DTC DOG FOOD BRANDS DOING $5M TO $15M

I'll Beat Your Best Ad in 7 Days or You Don't Pay

I'll build four new ads to go head-to-head with your best one, and you keep all four whether I win or not.

Dear Premium Dog Food Founder,

If you want a steady supply of ads that actually scale, so you can grow past this plateau without your CAC eating the profit, then this is the most important message you'll read all day.

Here's why...

If your best ad stopped working and you can't make new ones fast enough to replace it, you already know the problem.

Meta changed. Its AI (called Andromeda) now finds your buyers by burning through fresh ads, so it needs at least 30 new ones a month to do its job.

If you're shipping five ads a month, Andromeda is starving. A starving algorithm spends worse every day, so your costs climb, and no amount of "better targeting" fixes it, because targeting was never the problem.

So here's what I do about it...

I feed Andromeda 40+ fresh ads a month

That's the whole job. 40 or more new ads a month, for one dog food brand at a time, so Andromeda always has something fresh to spend on.

And not the same "human-grade, vet-developed, longer life" ad everyone's running, the one that's stopped working. New angles that stop the scroll and make dog parents pick you over Farmer's Dog or Ollie.

Here's the part that matters: you work with me directly, the strategist behind every ad. Not a junior. Not an agency where you're one of twenty logos.

Most agencies take your $17k a month, hand the work to a $12/hr freelancer who's never seen your brand, and six months later you're deep in the red and finally firing them.

I take one brand and give it everything, like it's my own puppy.

But don't take my word for any of it. That's why I'd rather just show you.

The 7-Day "Beat Your Best Ad" Challenge

Instead of promising you the world and delivering the moon, let me prove I can help you... by ACTUALLY helping you.

Here's how it works:

Step 1

You give me your best-performing ad. I build 4 new ads to beat it.

Step 2

We run all 4 against your best one, head-to-head, same ad spend, for 7 days.

Step 3

After 7 days we look at the numbers. Every ad got the same budget, so it's simple: whichever one made you the most money wins. (Same spend on each, so it's a clean ROAS comparison you can read straight from your own account.)

If one of my 4 beats your best ad, you pay me $800 for your new winner that you can then scale to the moon. If your ad stays on top, you pay nothing and keep all 4 ads anyway.

No win, no fee. Worst case: you walk away with four new ads for free.

Who this is for (and who it's not)

This is for you if:

  • You sell premium dog food and you're doing roughly $5M to $15M.
  • You're spending real money on Meta ads right now.
  • Your best ad is fatiguing and you can't make new ones fast enough.

This isn't for you if:

  • You're doing under $5M. More ads probably isn't your biggest lever yet.
  • You want one person to run your whole funnel, email, and website. I specialize in creative strategy.
  • You're not really running Meta ads yet.

Here's all you need to do now

Fill out the short survey so I can see if you're a fit. I only run 3 challenges a month, because I do the work myself instead of farming it out, so if this month's spots are full, you'll catch the next one.

Apply for the challenge

Questions you might have

Your best-performing ad and its numbers, and access to run the test in your Meta account. That's it.
Every ad gets the same budget, so it comes down to one thing: which one made you the most money. It's a clean ROAS comparison you read right in your own account, so there's nothing to take on faith.
$800, but only if one of my ads makes you more money than your current best. If none do, you pay nothing, and you keep all 4 ads no matter what. You cover the normal ad spend during the test, the same money you're spending on ads anyway.
I run 3 challenges a month and take one brand at a time, so it depends on the slots. Apply and I'll tell you straight if there's room this month or you're up next.
Me. Not an agency handing it to a freelancer.
If one of my ads wins, you scale it. And if you want me running your creative after that, keeping you in 40+ fresh ads a month so you're never stuck waiting on a winner, we can talk then.